our story
Fetch was founded by Will Ferman, a dog care expert who has worked with dogs professionally since 2010.
Will left art school to pursue something more meaningful: working hands on with animals. What began as a leap of faith became a lifelong path, one he’s never looked back from.
His experience spans professional dog walking, daycares, grooming salons, and hands on work with dog rescue organizations. Alongside dog care, Will has remained deeply creative, working as an accomplished photographer, collaborating with dog focused brands and rescue groups, and even having worked as an assistant photographer to The Dogist. That creative perspective informs Fetch’s calm, observant, detail oriented approach.
Fetch was built on a simple idea: dogs deserve care that feels personal and consistent.
In Hoboken, where routines shift and life moves fast, Fetch exists to be a steady presence. A familiar face. A trusted partner who knows each dog by name and shows up with care and intention.
At Fetch, dogs are treated like family.
That’s it. That’s the promise.
our core values
care + respect
Care and kindness shape how we move. Respect is how we show up; for dogs, clients, and each other.
Our work is personal. We enter homes. We care for living, breathing beings. That calls for patience and awareness. With dogs, it means advocating for their happiness and well being; honoring who they are. With people, it means being kind, considerate and fair.
consistency + reliability
We believe dogs thrive on routine and people thrive on trust. Our job is to remove uncertainty and replace it with stability, harmony and understanding.
We do that by showing up when we say we will, keeping familiar walkers with familiar dogs, and treating every walk as something that matters. Beyond the leash, it’s how we live as well. We aim to follow through, take responsibility, and leave people and places better than we found them.
community
We know Hoboken by heart. The waterfront at golden hour. The quiet side streets. The shady blocks we aim for in July. The corners we avoid when it rains and the streets start to flood. This city isn’t a service area to us. It’s home.
We aim to know everyone, from the dogs and Hoboken residents to the baristas at our favorite coffee shops. We’re not just moving through Hoboken. We’re part of it. Over time, those small, everyday moments turn into a sense of belonging, for dogs, for people, and for us.