our story
Fetch began with a simple belief: good dog care is built on relationships.
Founder Will Ferman has worked with dogs professionally since 2010. After leaving art school, he built his experience across dog walking, daycare, grooming salons and rescue organizations.
His creative side never left. As a photographer and former assistant to The Dogist, Will learned to notice the small things: a change in expression, a moment of hesitation, the details that make each dog different. That same attention shapes how Fetch cares for dogs.
Today, our owner-led Hoboken team focuses on familiar faces, small groups and dependable routines. We get to know your dog, respect your home and keep you informed—so the people holding the leash feel like people you know.
our core values
care + respect
We care for your dog with patience and attention, and treat your home with the same respect. Every visit is built around thoughtful handling, clear communication and the trust you place in us.
consistency + reliability
Dogs settle into familiar routines. We pair them with a small team of trusted walkers, coordinate care thoughtfully and follow through on the details—so you know who is showing up and how your dog is doing.
community
We know the shady blocks in July, the quiet side streets and the familiar faces along the waterfront. Hoboken is home. Our daily routes build lasting connections between dogs, their people and the neighborhood we share.